About The Ride Journal
A UK cycling magazine since 2008 — writing, illustration and photography about riding.
The Ride Journal started life in 2008 as a print magazine, born, in its own founders' words, "out of a conversation over Mexican food and Pacifico beers." Ten issues followed — personal essays, illustration and photography about cycling, sold through independent bike shops and a handful of design-conscious retailers.
We know that most people who share our obsession with bikes don't want to be pigeon-holed as roadies, freeriders, track racers, BMXers, XC riders or even commuters. They are just riders... We didn't want to give reviews or race reports, we wanted to get under the skin and expose the passion that flows through riders' veins.
Not-for-profit, by design
The magazine ran not-for-profit — print profits were donated to charity rather than reinvested in growth. It was stocked at genuinely notable places for a self-published cycling zine: the Design Museum, Tate Modern Bookshop, Foyles, and independent shops across the UK, Europe, the US, Canada and Australia.
Why it stopped
Print magazines built around advertising-light, non-profit economics are hard to sustain indefinitely, and this one eventually went on an indefinite break.
Looking for a back issue or the old print shop?
The print run has ended, and we're not reprinting the old issues or reselling back copies here. What carries over is the instinct: practical, honestly-written cycling content and the culture and photography that made the original worth covering in design press in the first place.
Editorial standard
No display ads, and no affiliate links for now — the focus is writing content worth reading first. If that changes, it'll be gear-related and clearly disclosed, never a paid review dressed up as an honest one.